● Student teams of 2-5 members review Online marketing trainings, build their digital skills and pass the Search Certification Exam and Measurement Certification Exam.
Student teams partner with an Ad Grants nonprofit, meet with the organization to understand their cause, audience and goals, evaluate their existing campaign structure and performance, and develop a comprehensive digital marketing strategy.
Using the free Google Ad Grants Google Ads advertising budget — up to $10,000 USD per month — student teams develop and execute online advertising campaigns over the course of at least 4 weeks to help drive conversions for their nonprofit partner.
At the end of the partnership, student teams complete a Post-Campaign Analysis and deliver future recommendations to their nonprofit partner to help them continue to thrive online.
Student teams that demonstrate strong Google Ads knowledge, develop a thorough online marketing strategy, execute optimized Google Ads campaigns and provide a post-campaign analysis with future recommendations for their nonprofit partner will receive a personalized certificate from Google recognizing their academic achievement and social impact. Top performing teams also have the opportunity to submit their story to be featured in Google’s Social Impact Spotlight Series, as well as Hangout on Air with Googlers near and far.
OMC is a tool for bringing marketing theory to life by engaging students in a hands-on learning experience that gives them the opportunity to:
Gain valuable business, marketing, analytical and consulting skills through a practical experience
Contribute to a meaningful cause while learning from real organizations
Collaborate effectively in a professional group setting
Build a true relationship with a client and make a real-life impact
Gain exposure to the digital marketing landscape using real money on a live advertising platform
Build tactical skills that are in high-demand on the job market
\HOW CAN NONPROFITS GET INVOLVED?
Any nonprofits that are a part of the Ad Grants program and are interested in partnering with students to optimize their online presence can express their interest in participating in Online Marketing Challenge through this form.
If your organization is not a part of the Ad Grants program, please check if it is eligible and s